Find out what it takes to get your brand noticed online at our 20 October Networx event, which will focus on Online Marketing. We’ll hear from three of Australia’s leading digital marketers who will talk about the latest trends to emerge, and how you can integrate these into your online and offline campaigns.

Our online experts are:

Nic Hodges, the Digital Creative Director from Clemenger BBDO Sydney. Nic was the brains behind the agency’s recent Wrigley’s Five social media campaign which saw consumers engage with the new gum brand by remixing content from online channels such as Twitter, Facebook and Flickr.

Julian Cole, a Digital Strategist at Sydney agency The Population, and a prolific blogger. Julian has worked on social media campaigns for Universal Music, Coca Cola, Foxtel, Cancer Council and Seek.

Ben Phillips, Senior Digital Planner at Euro RSCG Australia, who has developed both global and local digital strategies for brands including Jacob’s Creek, Clearasil, the Bacardi Express music tour, the Sony Centre in Australia and Whiskas.

Our panel will cover:

• The latest trends in online communication
• Developing digital and social media strategies
• Pitching to bloggers and other online journalists
• Choosing the right online platforms for your brand

Tickets are $60, which includes a complimentary drink on arrival, canapes and the chance to win fabulous lucky door prizes! So join us from 6pm at World Square Pub for an entertaining evening with plenty of networking opportunities and expert advice.

Book online at http://networx.eventbrite.com/

Whilst some companies will be happy to see the back of 2009, for three Australian entrepreneurs this year’s business has been booming. So what have they got that others haven’t?

Find out at our September 22 Networx event, when we invite three inspirational individuals to share the secrets of their success in our Creative Entrepreneurs panel.  We’ll hear from an Aussie beach bum now running a global swimwear empire, one of Australia’s most sophisticated PR mavens, and the brains behind one of the world’s leading online flower and giftwares businesses.

Our entrepreneur panelists include:

• Sean Ashby, who saw a gap in the market for nylon swimwear and made a gutsy decision to spend his life savings setting up men’s swimwear and clothing business aussieBum. Despite having no background in retail, fashion or clothing, Ashby’s determination to go against the grain paid off: His label is now stocked in leading international department stores and has a growing cult following.

• Trish Nicol, founder of the Trish Nicol Agency, who will share the story behind her designer Public Relations and Event Management Company, which in five years has grown to represent  some of the most prestigious brands in Australia and the world, including Cartier, Bentley, Mini Cooper and designers Toni Maticevski, Alannah Hill and Nobody Denim .

• Roses Only founder James Stevens will share the story behind his pioneering decision to sell roses online, which saw his parent’s florist grow into a multimillion-dollar business that now has a presence in New Zealand and the United Kingdom.

Book online today at networx.eventbrite.com and ensure you don’t miss out.

Networx gets underway from 6.00pm, so please join us for a complimentary drink on arrival and networking through until 6.30pm when we’ll then be seated for the panel discussion and questions. Stick around for another drink and meet new people, with the bar open until 8.30pm.

See you there!

Just how do you get the world talking about a tourism job in Australia’s north?

How do you inspire someone to swim two-and-a-half miles to ask Richard Branson to donate a million dollars for your cause?

What does it take to prompt half a million conversations about a new Uncle Toby’s fruit bar in its first month of launch?

Please join us for our 11 August Networx event where we will hear from marketing experts who have created Buzz through PR and Word of Mouth Marketing, including:

• Danielle Koopman, General Manager for Corporate and Government Relations who headed up Tourism Queensland’s ‘Best Job in the World’ campaign which generated over $200 million worth of publicity and clinched close to 35,000 applications

• Anna Burns, FBi Radio Presenter and Board Member who created the ‘Ask Richard’ campaign that asked listeners and supporters to invent ways to get Richard Branson to donate $1 million in emergency funding for the struggling independent radio station. The campaign not only gained the attention of the jet-setting entrepreneur, but also gained traction in the global media space

• Sharyn Smith, CEO and founder of Soup, an agency that specialises in seeding campaigns with key influencers and generating word of mouth. Soup’s clients include Sony Consumer Electronics, Nestle, Johnson & Johnson, Kimberly-Clark, Smiths, Kellogg’s, Goodman Fielder, Unilever and Renault

This event will sell out – as it has previously – so book online today and ensure you don’t miss out.

Networx gets underway from 6.00pm, so please join us for a complimentary drink on arrival and networking through until 6.30pm when we’ll then be seated for the panel discussion and questions. Stick around for another drink and meet new people, with the bar open until 8.30pm.

To book, please visit networx.eventbrite.com!

See you there!

Bookings can now be made via http://networx.eventbrite.com.

Eventbrite uses Paypal to process all payments, which means you can pay by Paypal, Visa or Mastercard. If you prefer to pay by direct deposit, please email us and we will issue an invoice.

If you require assistance, please call us on 02 9957 1519.

If you haven’t yet booked your place, call 9957 1519 to reserve your spot now!

We are delighted to be joined by GRAZIA magazine’s Fashion Features Director Edwina McCann, whose seventeen years experience has included working at Vogue, Harper’s BAZAAR, and The Australian.

Also joining us will be Executive Producer of Mornings With Kerri-Anne Jebby Phillips, whose career in television has seen her work on Today, Ten News and News Week as well as a range of talk and lifestyle shows.

Join us at The Watershed, Darling Harbour on Tuesday 30 June from 6:00pm. This event was a sell-out last year – so book today to ensure you don’t miss out!

Please call 02 9957 1519 to book!

Perfect the art of the pitch at June’s Networx event, entitled ‘Maximise the Media’. Learn what it is that journalists look for in a story from our expert panel of commentators from the fields of print, radio and television. Together, they will offer detailed insights into the inner workings of the media and how you can achieve maximum cut-through for your client.

The event will take place at Level 1 @ Watershed Hotel from 6pm on 30 June.

Stay tuned for our exciting media line-up!

The event provided not only great tips and strategies for marketing to specific generations but also provided a chance to mingle with other professionals in the marketing industry.

Our terrific speakers Kirsty Brockhoff , Chris Cormack and Aldous Massie contributed to an insightful discussion about generation marketing and we hope you all got a lot out of it.

Kirsty Brockhoff, Marketing and PR Manager at Cue gave fantastic examples  of how they have successfully targeted women ranging from Generation Y to the Baby Boomers.

Meanwhile, The Senior Agency’s Chris Cormack showed us just how influential the often over looked Baby Boomers really are.

Finally, Aldous Massie, the ‘Gen Y’ representative gave his opinion on how marketers can better appeal to a younger generation and provided examples of corporations doing it well (and those doing it not so well!).

As the video highlights are now up online from the event we would like to thank everyone again for coming and hope to see you at our next Networx event in June.

Please click here to see the video highlights from our June event.

We’ll hear how pioneering fashion label Cue targets professional women of all generations and how Senior Agency gets the attention of the lucrative Boomer market. Leading online magazine Trendspotting will give us the scoop on what’s hot for the i and Y generations.

We’re delighted to be joined by Kirsty Brockhoff, Marketing and PR Manager for Cue Clothing Co. Cue recently made headlines with their ‘Cue Turns 40′ campaign, which asked customers to submit photos of themselves in their favourite Cue outfit from the last forty years. The resulting book, Cue & You, is a testament to the brand’s popularity with generations of women, and features an assortment of happy snaps from women in the swinging 60s, to the shoulder-padded 80s and the smart-casual noughties. Kirsty will talk about the strategy behind Cue’s success at winning the loyalty of women of all ages.

We’ll also be joined by Chris Cormack, Managing Director for Senior Agency, an authority on the Baby Boomer market. Chris will talk about a range of brand campaigns that may at first glance seem boring or ghoulish, but that have attracted front page media coverage and the involvement of celebrities including Jane Fonda and Jackie Collins. In addition to talking about Angus & Robertson, bequest programme IAC (Include a Charity) and Hearing Life (a hearing care service), on the night Chris will reveal two very high profile retail campaigns currently in the marketplace – watch this space!

Our Gen Y ambassador is Aldous Massie of Trendspotting, the online magazine that has forecast the arrival of trends ranging from guerilla gardening and eco-chic weddings to Sonic Chairs and capes as this winter’s must-have fashion item. Although edited in Sydney, Trendspotting works with talented contributors around the globe who are influencers in the fields of hospitality, design and environmental conservation.

Our panel discussion will examine:

• Why the baby boomer market is the most valuable to most brands and the least understood by most marketers
• Are online campaigns better suited to one generation?
• How do you get noticed by the iGeneration?
• What new consumer trends are emerging and how do these affect marketing behaviour?
• Which brands are successfully reaching their audiences and how?

This fun and informative evening will offer plenty of networking opportunities, expert advice and opportunities to ask questions.

Tickets are $60, which includes a complimentary drink on arrival, canapés, and the chance to win a lucky door prize!

Please join us on Wednesday 27 May at Altitude Bar @ Shelbourne Hotel for Generation Marketing: From iGeneration to Baby Boomers!

To book, call 02 9957 1519 or visit www.networxevents.com.au.

Source: Crikey.com.au - First Dog on the Moon